Brand manager – New York, NY

  • Full Time
  • York
  • Salary Guide: £30,000 - £60,000

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COGENCY GLOBAL (UK) LIMITED

The award-wining Marketing Team at Cogency Global is expanding and we are looking for a Brand Manager to lay the foundations for and shape the future ... Role: Brand Manager, Category: Marketing & PR, Size: N/A

Brand manager – New York, NY: COGENCY GLOBAL (UK) LIMITED

The award-wining Marketing Team at Cogency Global is expanding and we are looking for a Brand Manager to lay the foundations for and shape the future of the Brand department. This person will be the guardian of the Cogency brand and will be responsible forplanning and executing a rebrand deployment, maintaining brand guidelines across the organization, formulating branding campaigns to increase name recognition and managing PR initiatives. The Brand Manager will report to the SVP of Global Marketing.

Position: Brand Manager – New York, Ny
Location: York
Hours: Full Time
Salary Guide: £30,000 – £60,000
Last Updated: 19 June 2022
Job Category: Marketing & PR

Brand Manager Role:

A Brand Manager, or a Brand Marketing Manager, is responsible for building the brand and image of the organisation, its products or services. Duties include product and advertising placement, liaising with the Marketing Manager and working on retail packaging or in-store displays.

Other Duties:

  • Recommending strategies to position the brand for growth
  • Analysing brands of competitors, consumer trends and shopping behaviours
  • Designing and supervising content such as press releases, artwork, print and digital media
  • Monitoring the performance of a brand through key performance indicators (KPI)
  • Achieving profit targets, timelines and budgets
  • Organising product launches and promotional events
  • Managing Marketing Executives working for the brand
  • Assisting in the design of retail packaging and in the creation of in-store marketing displays
  • Working with advertising agencies to manage the brands marketing campaigns
  • Maintaining and growing the brands affiliations and partnerships
  • Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved



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