BRAND MANAGER

BRAND MANAGER: Alliancewine

Alliance Wine is a forward-thinking specialist wine importer and top-rated supplier that has been trading independently since 1984. We have built a diverse and loyal customer base and we are especially proud of our stellar reputation of building creative wine partnerships with our clients and producers. Well known for our industry leading portfolio and service levels, Recent awards include Spanish and Portuguese Specialist at the IWC in 2023 and Classic Regions Merchant of the Year at the Sommelier Wine Awards (SWA) in 2024.

Position: Brand Manager
Location: Beith
Hours: Full Time
Salary Guide: £30,000 – £60,000
Last Updated: 26 May 2025
Job Category: Marketing & PR

Brand Manager Role:

A Brand Manager, or a Brand Marketing Manager, is responsible for building the brand and image of the organisation, its products or services. Duties include product and advertising placement, liaising with the Marketing Manager and working on retail packaging or in-store displays.

Other Duties:

• Recommending strategies to position the brand for growth
• Analysing brands of competitors, consumer trends and shopping behaviours
• Designing and supervising content such as press releases, artwork, print and digital media
• Monitoring the performance of a brand through key performance indicators (KPI)
• Achieving profit targets, timelines and budgets
• Organising product launches and promotional events
• Managing Marketing Executives working for the brand
• Assisting in the design of retail packaging and in the creation of in-store marketing displays
• Working with advertising agencies to manage the brand’s marketing campaigns
• Maintaining and growing the brand’s affiliations and partnerships
• Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved