DIGITAL MARKETING SPECIALIST: Duncan And Todd Group
An opportunity has arisen for a talented, enthusiastic individual to join a successful and dynamic organisation. This role will suit an individual who has a passion to deliver consistent and exceptional service and who wishes to develop their career. Duncan And Todd Group offers a rewarding career for the right individual. The successful candidate will have a can do attitude and be able to work as part of a team. Please visit the website for further information about this role.
Position: Digital Marketing Specialist
Location: Haddington
Hours: Full Time
Salary Guide: £31,250 – £50,000
Last Updated: 26 May 2025
Job Category: Marketing & PR
Marketing Specialist Role:
A Marketing Specialist, or Marketing Consultant, studies specific markets to help companies have a better understanding of their competitors and create more effective marketing campaigns. Duties include gathering competitor intelligence, analysing price information and guiding the marketing strategies of brands and companies.
Other Duties:
- Performing local, regional and national market research to determine pricing schedules, market trends, demographic data, customer buying habits and competitor product offers
- Conducting competitor research and analyses
- Identifying ideal marketing channels for optimal customer engagement
- Developing promotional materials and marketing plans for traditional and digital advertising channels
- Guiding the marketing team with expert insights during marketing campaigns
- Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement
- Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development
