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Dobney
A range of other research techniques including menu building (building a configured product from a range of selected options), and search and filter s... Role: Marketing Manager, Category: Sales, Size: n/a
MARKETING MANAGER, LEICA MICROSYSTEMS: Dobney
A range of other research techniques including menu building (building a configured product from a range of selected options), and search and filter studies in the form of e-commerce style mock-ups where respondents hunt for their most preferred products can also be used in conjunction with or as alternatives to conjoint analysis.
