CORPORATE REPUTATION AND THE POST-PANDEMIC RECOVERY
CORPORATE REPUTATION AND THE POST-PANDEMIC RECOVERY: Brandcap Limited With Christmas around the corner, the country is busy with last minute holiday spending. Officials at the Treasury, however, could be forgiven for feeling rather less festive. With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery and how the Chancellor should address the UKs largest peacetime fiscal deficit. In what may prove to be a particularly sober start to 2021, there will be intense scrutiny of public spending as senior stakeholders including politicians, commentators, NGOs and policy-shapers examine how the Government plans to kick-start a beleaguered economy…