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Brandworkz Ltd
Get better branding out of your teams by providing them the tools, guidelines, and support they need from the outset.... Role: Brand Manager, Category: Marketing & PR, Size: 11-50
BRAND MANAGERS: Brandworkz Ltd
Get better branding out of your teams by providing them the tools, guidelines, and support they need from the outset.
Position: Brand Managers
Location: London
Hours: Full Time
Salary Guide: £30,000 – £60,000
Last Updated: 30 August 2024
Job Category: Marketing & PR
Brand Manager Role:
A Brand Manager, or a Brand Marketing Manager, is responsible for building the brand and image of the organisation, its products or services. Duties include product and advertising placement, liaising with the Marketing Manager and working on retail packaging or in-store displays.
Other Duties:
- Recommending strategies to position the brand for growth
- Analysing brands of competitors, consumer trends and shopping behaviours
- Designing and supervising content such as press releases, artwork, print and digital media
- Monitoring the performance of a brand through key performance indicators (KPI)
- Achieving profit targets, timelines and budgets
- Organising product launches and promotional events
- Managing Marketing Executives working for the brand
- Assisting in the design of retail packaging and in the creation of in-store marketing displays
- Working with advertising agencies to manage the brands marketing campaigns
- Maintaining and growing the brands affiliations and partnerships
- Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved
