Content Marketing Specialist

  • Full Time
  • United States
  • Salary Guide: £31,250 - £50,000

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Get The World Moving

At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating t... Role: Marketing Specialist, Category: Recruitment, Size: 11-50

Content Marketing Specialist: Get The World Moving

At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.

Position: Content Marketing Specialist
Location: United States
Hours: Full Time
Salary Guide: £31,250 – £50,000
Last Updated: 03 August 2022
Job Category: Recruitment

Marketing Specialist Role:

A Marketing Specialist, or Marketing Consultant, studies specific markets to help companies have a better understanding of their competitors and create more effective marketing campaigns. Duties include gathering competitor intelligence, analysing price information and guiding the marketing strategies of brands and companies.

Other Duties:

  • Performing local, regional and national market research to determine pricing schedules, market trends, demographic data, customer buying habits and competitor product offers
  • Conducting competitor research and analyses
  • Identifying ideal marketing channels for optimal customer engagement
  • Developing promotional materials and marketing plans for traditional and digital advertising channels
  • Guiding the marketing team with expert insights during marketing campaigns
  • Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement
  • Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development



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