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M&C Saatchi Mobile Limited
M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, m... Role: Media Planner, Category: Media, Digital & Creative, Size: 201-500
MEDIA PLANNER: M&C Saatchi Mobile Limited
M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
Position: Media Planner
Location: London
Hours: Full Time
Salary Guide: £25,000 – £60,000
Last Updated: 30 August 2024
Job Category: Media, Digital & Creative
Media Planner Role:
Identifying and understanding target audiences. Determining the most effective media mix to display ads. Coordinating, monitoring and evaluating media campaigns and strategies.
Other Duties:
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns