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Over the years, Scotland's beautiful country has become a frontrunner in business, especially those focused on technology. In fact, 2021 saw the highest ever levels of investment across Scotland into tech startups, with well over £600m being invested. Of course, starting a business, maintaining one, and finding great success are all very different achievements, requiring varying skill levels, dedication, and a bit of luck. Improve Your ProcessesWhen searching for ways to improve your business, one of the best things you can focus on is your productivity. There are many different ways in which you can do this, whether it's working…

After the last couple of years, it seems like we have all been through more than our fair share of challenges. Those of us who have successfully kept their businesses afloat since March 2020 have achieved something pretty remarkable in the face of extreme difficulty. Anyone who is launching a company right now will be well aware that finding start-up capital and securing the kind of guarantees necessary to ensure a successful start will have been through the ringer. However, it is impossible to ignore the fact that there are going to be some serious challenges coming our way. Every…

Growth is paramount to the long term survival of a business. It will enable a company to continue serving its customers and finding new ways to improve its products and services. Growth can allow a business to accomplish its goals and set new ones to attract potential investors and new talent. For growth to occur, businesses need to implement changes that can help them develop their business and grow. However, not all companies are open to the idea of change. Some prefer to continue operating the way they have done since they first started their business. Having this mindset and…

Digital marketing can be a great way to reach new customers and grow your business, but it can also be very tricky. If you don't know what you're doing, you could end up making some big mistakes that could cost you dearly. In this blog post, we will discuss some of the most common digital marketing mistakes and how to avoid them. So read on if you want to make sure that your digital marketing campaigns are a success! Not knowing who you want to target with your campaign One of the most common digital marketing mistakes is failing to…